Two Very Different Income Types
Retainer income is predictable and recurring. Project income is one-off and often lumpier — a big quarter followed by a quiet one. Blending both into a single revenue figure hides which type is actually carrying the business. A consultant might feel like they're doing well on total revenue while their retainer base — the stable part — is shrinking underneath a few large one-off projects.
How Retainer Income Should Be Recognised
Most retainer income is straightforward — invoiced and recognised in the period it relates to. It gets more complex with annual retainers paid upfront, which may need to be recognised progressively across the period they actually cover, rather than booked entirely in the month the payment arrives.
Setting Up the Split in Xero
- Separate income accounts for retainer and project work.
- Client-level tracking so you can see which specific relationships are retainer-based versus project-based.
- Monthly reporting on the split, not just total revenue.
What This Reveals Over Time
Once this split is visible month to month, patterns emerge — which clients are converting from project work into ongoing retainers, which retainers are at risk of not renewing, and whether the business is becoming more or less dependent on winning new project work to stay afloat.
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