Your numbers

Desired annual income

What you want to pay yourself, before tax.

Annual business overheads

Software, insurance, vehicle, admin, rent, bookkeeping — everything it costs to keep the business running.

Weeks off per year

Annual leave, sick days, public holidays you don't work through.

Working days per week

Billable hours per working day

Be honest — quoting, admin, travel and invoicing all eat into an 8-hour day. Most service businesses bill 4–6 hours of an 8-hour day.

Your numbers, worked out

Revenue you need per year $0

Billable hours per year 0

Hourly rate you need to charge $0

Day rate you need to charge $0

How this is calculated

We add your desired income to your overheads to get the total revenue your business needs to bring in. Then we work out how many hours you'll actually bill in a year — based on your working days, time off, and how much of each day is billable (not admin, quoting, or travel). Divide one by the other, and that's the rate you need to be charging just to hit your goals — before you've thought about profit margin or growth.

This is a starting point, not a final answer. Market rates, competition, and what your clients are willing to pay all matter too. But most service business owners have never actually run this number — and it's hard to price with confidence if you haven't.

Want help turning this into an actual pricing strategy?

This calculator gives you the floor. Knowing your real numbers — margins, cash flow, what each client actually costs you to service — is what turns a rate into a strategy. That's what we do for Melbourne trades, allied health and service businesses every day.

Questions About Your Pricing or Numbers?

Book a free 20-minute call. We'll talk through your numbers and what good pricing actually looks like for your business.

Book My Free Call

Call · 0468 159 950 · info@truetally.com.au